10 Types of Posts That Get Likes on Facebook (2026 Guide)

Getting likes on Facebook is more than a vanity metric. It's a key indicator that your content is connecting with your audience and a signal to the algorithm to boost your reach. But in a crowded newsfeed, what kind of content actually stops the scroll and earns that valuable engagement? This guide moves beyond generic advice to give you a strategic blueprint of ten specific posts that get likes on Facebook, along with actionable steps to implement them immediately.

We will break down the mechanics behind each high-performing format, from authority-building educational carousels to engaging question prompts and high-impact visual listicles. You'll learn not just what to post, but why these formats work and how to adapt them for your specific brand. For small business owners, social media managers, and agencies, consistently producing a variety of professional visual content is a constant demand. This article provides the foundational knowledge needed to create a more effective, engagement-focused content strategy. By the end, you will have a clear, repeatable process for developing content that doesn't just collect likes, but builds community, establishes expertise, and drives meaningful results.

1. Educational Carousel Posts (Multi-Slide)

Educational carousels are a powerful format for creating posts that get likes on Facebook because they hold user attention longer, a key metric for the platform's algorithm. This post type involves a series of connected images or slides that break down a complex topic into simple, digestible steps. Each slide builds on the last, encouraging users to swipe through the entire sequence.

This format excels at transforming intricate information, like a step-by-step guide or an industry trend analysis, into an engaging visual story. By presenting valuable information in a structured, easy-to-follow manner, you position your brand as an authority while delivering real value. This increases likes, saves, and shares from an audience eager to learn.

Actionable Tips for High-Engagement Carousels

• Create a Compelling Hook: Your first slide is critical. Use a bold title, an intriguing question, or a surprising statistic to stop users from scrolling past.
• Guide the User: Number your slides (e.g., 1/7, 2/7) to show progress and motivate viewers to swipe to the end.
• Keep It Readable: Use clear, bold typography and high-contrast colors. Each slide should contain only one key idea to avoid overwhelming the reader.
• End with a CTA: The final slide is your opportunity to guide your audience. Direct them to a blog post, a product page, or ask them to comment with their thoughts.

For an automated approach, an AI agent like Postbae can generate professionally designed, multi-slide visual carousels tailored to your industry. This saves significant design time while ensuring your branding remains consistent across every graphic. If you want a deeper look at the strategy behind this format, you can learn more about crafting effective carousel posts and adapt the principles for Facebook.

2. Myth vs. Fact Posts

Myth vs. Fact posts are a highly effective format for generating posts that get likes on Facebook by tapping into the audience's natural curiosity. This approach typically uses a two-column or split-screen design to contrast a common misconception with accurate, factual information. By directly addressing and debunking industry myths, you capture attention and encourage users to test their own knowledge.

This format is excellent for establishing your brand as a knowledgeable authority. Whether you're a medical professional correcting health misinformation or a financial advisor debunking investment fallacies, these posts provide immediate value. This clarity and educational benefit often lead to high shares, as users want to pass on the corrected information to their own networks.

Actionable Tips for High-Engagement Myth Posts

• Research Common Misconceptions: Identify the most widespread myths in your industry. A quick search on forums or social media will reveal what your audience commonly gets wrong.
• Use Strong Visual Contrasts: Design your graphic with clear visual separation. Use contrasting colors or bold icons to distinguish the "Myth" from the "Fact."
• Keep Text Minimal: The power of this format is its at-a-glance clarity. Focus on concise, impactful statements for both the myth and the fact.
• Cite Sources in the Caption: While the graphic should be simple, you can build credibility by providing links to credible sources or further reading in your post's caption or the first comment.

For a completely automated solution, Postbae's AI agent can generate professional Myth vs. Fact graphics tailored to your industry. It identifies relevant misconceptions and designs visually compelling posts that position you as an expert, saving you the time spent on research and design.

3. Listicle Posts (Visual Lists)

Visual listicles are a proven format for creating posts that get likes on Facebook because they promise concise, organized value. This post type takes a numbered or bulleted list and transforms it into a visually engaging graphic, using icons, colors, and clear typography to make complex information highly scannable. By packaging tips, strategies, or resources into a structured visual, you offer immediate value that's easy for users to consume and share.

This format works exceptionally well because it sets a clear expectation for the audience. A title like "5 Ways to Improve Your SEO" immediately communicates the benefit and the format, encouraging clicks, likes, and especially saves. This approach simplifies learning and makes content memorable, positioning your brand as a helpful, go-to resource in your field.

Actionable Tips for High-Engagement Listicles

• Use Odd Numbers: Lists with 3, 5, or 7 items often perform better and feel more authentic to audiences than standard round numbers like 10.
• Lead with Your Strongest Point: Place your most impactful tip or fact first to capture attention immediately and convince users the rest of the list is worth reading.
• Keep Language Benefit-Driven: Frame each list item around what the user will gain. Instead of "Use Keywords," try "Attract More Visitors with Keywords."
• Create a Compelling Cover Graphic: Your main image should clearly state the listicle's title and purpose, acting as a "cover" that stops the scroll.

To automate this process, a platform like Postbae can autonomously generate professional listicle graphics tailored to your specific industry and brand guidelines. The AI agent creates the entire visual post, saving you from time-consuming design work while ensuring every list is both informative and aesthetically pleasing. You also retain full editing control to customize any part of the generated design.

4. Before & After / Transformation Posts

Before and after posts are a highly effective way to create posts that get likes on Facebook by visually demonstrating the value you provide. This format uses a side-by-side comparison to showcase a clear transformation, providing undeniable proof of your product or service’s impact. The appeal is rooted in storytelling, showing a journey from a problem to a successful solution.

This approach is powerful because it offers a tangible and instant understanding of the results a customer can expect. It works exceptionally well for industries where visual change is prominent, like fitness, interior design, or real estate renovations. By presenting a dramatic improvement, you create content that is not only compelling but also shareable, as it inspires and validates your brand's claims.

Actionable Tips for High-Engagement Transformations

• Prioritize Authenticity: Use genuine, unedited "before" photos to build trust. An overly polished starting point can seem staged and may reduce credibility.
• Show a Clear Difference: The transformation needs to be significant enough to capture attention and make users stop scrolling. A subtle change may not be impactful enough.
• Tell the Story: Use the caption to briefly explain the process, the challenge, and the outcome. Add metrics where possible, such as "a 3-month journey" or "a 50% increase in space."
• Maintain Visual Consistency: For a more professional and believable comparison, use similar lighting, angles, and framing in both the before and after shots.

Creating a visually balanced and professional-looking before and after graphic is key. You can use a tool like Postbae to automatically generate well-designed templates that properly frame your transformation photos, ensuring the layout is clean and impactful without requiring manual design effort.

5. Industry Insight / Data Visualization Posts

Data visualization posts are a fantastic way to create posts that get likes on Facebook because they translate complex information into easily shareable graphics. This format takes compelling statistics, research findings, or industry trends and presents them as charts or infographics. By doing this, you make dense data immediately understandable and visually appealing, stopping the scroll in a busy feed.

This approach positions your brand as a data-driven authority. When you share surprising or novel insights from credible sources, you provide genuine value that your audience will appreciate. Posts like these often see high engagement because they make followers feel smarter and more informed, encouraging likes, saves, and shares.

Actionable Tips for High-Engagement Data Posts

• Highlight the "Aha!" Moment: Identify the single most surprising or impactful statistic from your data and make it the focal point of your graphic. Use a large font or contrasting color to draw attention to it.
• Credit Your Sources: Always include the original source and date of the data directly on the graphic or in the caption. This builds trust and adds credibility to your post.
• Provide Essential Context: Don’t just share a number; explain why it matters to your audience. A brief caption can connect the data point to a real-world implication or a common pain point.
• Brand Your Visuals: Use your brand’s color palette and fonts in the design. This ensures brand recognition even when your post is shared widely across the platform.

For an automated solution, a platform like Postbae can autonomously generate professionally designed data visualization graphics. This removes the design guesswork and ensures your authority-building content looks polished and consistent, saving you valuable time while still allowing you full editing control over the final post.

6. Quick Tips / Actionable Hacks Posts

Quick tips or actionable hacks are among the most effective posts that get likes on Facebook because they deliver immediate value. This format offers bite-sized, instantly applicable advice that solves a specific problem for your audience. Unlike in-depth guides, these posts are designed for quick consumption, making them perfect for busy users scrolling through their feeds.

This post type works by promising a fast, tangible benefit, which stops the scroll and encourages saves and shares. By consistently delivering small wins, you build a reputation as a practical, knowledgeable resource. This positions your brand as an expert and fosters an audience that trusts your advice and eagerly anticipates your next post.

Actionable Tips for High-Engagement Hacks

• Promise a Quick Win: Use power words in your headline like ‘Hack,’ ‘Boost,’ or ‘Quick Tip’ to signal immediate value. Your audience should know they can implement the advice right away.
• Keep It Focused: Each post should cover only one simple hack. This clarity prevents overwhelm and makes the information far more likely to be remembered and applied.
• Visualize the Tip: Create a clean, branded graphic for each tip. Use bold fonts, icons, and a consistent color scheme to make your advice visually distinct and recognizable in the feed.
• Encourage Action: End your caption with a simple call to action. Ask your audience if they've tried the hack or invite them to share a similar tip of their own to spark conversation.

For a completely automated solution, Postbae can generate a steady stream of professional, industry-specific visual tip posts with consistent branding. This ensures you maintain a regular content schedule without the daily effort of research and design. If you want to refine your overall content strategy, you can learn more about how to create engaging content and apply those principles to your posts.

7. Question Posts & Engagement Prompts

Question posts are a foundational strategy for creating posts that get likes on Facebook because they directly invite interaction. This post type frames your content as a question or poll, lowering the barrier to entry and encouraging your audience to share their opinions, experiences, and preferences. By simply asking, you turn passive scrollers into active participants.

This format works so well because the Facebook algorithm prioritizes content with high comment volume, boosting its visibility in the feed. A simple question like, "What's your biggest challenge with [topic]?" can generate dozens of comments, signaling to the platform that your content is relevant and engaging. This creates a powerful feedback loop, increasing both your reach and community connection.

Actionable Tips for High-Engagement Questions

• Be Specific and Relatable: Ask questions directly related to your audience's common pain points or interests. Vague questions get vague answers.
• Make Answering Easy: Start with simple yes/no questions or polls (e.g., "Do you prefer X or Y?") to warm up your audience before asking for more detailed responses.
• Engage with Early Responders: Reply to the first few comments as they come in. This shows you're listening and encourages others to join the conversation.
• Maintain a Conversational Tone: Frame your questions as if you're talking to a friend, not conducting a formal survey. A casual tone feels more authentic and approachable.

8. Customer Testimonials & Social Proof Posts

Featuring genuine customer feedback is a direct way to build trust and create posts that get likes on Facebook. These posts turn positive customer experiences into compelling visual content, such as quote graphics, review highlights, or success stories. By showcasing real people who have benefited from your product or service, you provide powerful social proof that validates your brand’s credibility and encourages potential customers to engage.

This strategy works because it shifts the focus from your brand’s claims to authentic user validation, which is far more persuasive. A visually appealing testimonial graphic can stop a user's scroll, communicate value instantly, and generate likes and shares from an audience that appreciates transparency and proven results.

Actionable Tips for High-Engagement Testimonials

• Be Specific: Use detailed quotes that mention a specific outcome or feature. A testimonial like "increased our lead conversion by 30%" is more effective than "great service."
• Add Authenticity: Whenever possible, include the customer’s photo, name, and company logo (with their permission). This makes the review feel more genuine and relatable.
• Vary Your Formats: Don't just post static quotes. Turn longer reviews into multi-slide carousels, create short video testimonials, or highlight key metrics in an infographic-style post.
• Tag the Customer: Tag the customer or their business page in the post. This shows appreciation and can expand your reach to their network.

To truly leverage authentic feedback for social proof, understanding various Voice of the Customer example scenarios can provide valuable insights into turning customer experiences into compelling content. For a streamlined workflow, Postbae can automatically design professional testimonial graphics that align with your brand, transforming customer quotes into share-worthy visual posts without manual design effort.

9. Educational Infographics / How-To Visual Guides

Educational infographics are single-image visual guides that make fantastic posts that get likes on Facebook because they pack immense value into a shareable format. Unlike multi-slide carousels, an infographic presents a complete process, workflow, or set of data in one comprehensive visual. This makes them highly savable and perfect for establishing your brand as a go-to expert.

These posts excel at breaking down complex topics, like SEO ranking factors or a design process, into an easy-to-understand visual narrative. By delivering a self-contained resource, you provide immediate value that audiences appreciate with likes and shares. The goal is to create a visual asset so useful that your audience wants to save it for future reference, reinforcing your authority in their minds.

Actionable Tips for High-Engagement Infographics

• Simplify the Core Concept: Focus on a single, clear topic. An infographic should be detailed in its execution but simple in its main idea. Stick to 5-7 main sections or steps to maintain clarity.
• Prioritize Mobile Readability: Design with mobile users in mind. Ensure all text is large enough to be read easily on a smartphone screen without excessive zooming.
• Include Data and Sources: Add credibility to your information by citing your sources directly on the infographic. This small step builds trust with your audience.
• Offer a Downloadable Version: Use your infographic as a lead magnet by offering a high-resolution PDF version in exchange for an email address, turning engagement into leads.

For an automated solution, Postbae can generate professionally designed infographics that are pre-filled with industry-relevant content. Its AI agent handles research, data compilation, and visual layout, creating branded guides ready for you to post. To explore other creation options, you can review some of the best tools for creating infographics and find the right fit for your workflow.

10. Trending Topic Commentary / Newsjacking Posts

Tapping into trending conversations is a classic strategy for creating posts that get likes on Facebook because it injects your brand directly into topics your audience is already discussing. This method, often called newsjacking, involves connecting current events, viral moments, or industry news to your brand's expertise or products. It positions your page as relevant, timely, and a key voice in your field.

This format works by capturing the existing momentum of a popular topic. Instead of creating interest from scratch, you join a conversation that is already at its peak. Whether it's a marketing agency analyzing a Super Bowl ad or a tech company commenting on an AI breakthrough, you provide a unique perspective that adds value to the ongoing dialogue. This boosts visibility and attracts likes from users engaged with the trend.

Actionable Tips for High-Engagement Commentary

• Act Quickly: Relevance is time-sensitive. Aim to post your commentary within 24-48 hours of a topic becoming popular to maximize its reach and impact.
• Provide a Unique Angle: Don’t just report the news. Offer a fresh perspective, insightful analysis, or actionable advice that connects the trend directly to your audience's interests and your brand's expertise.
• Maintain Brand Voice: Ensure your commentary aligns with your brand’s values and tone. Avoid commenting on sensitive or controversial topics that could alienate your audience or feel opportunistic.
• Tag Relevant Accounts: When appropriate, tag other brands, publications, or thought leaders involved in the conversation to increase the potential for shares and expanded visibility.

Top 10 Facebook Post Types Comparison

Format	🔄 Implementation Complexity	⚡ Resource Requirements	📊 Expected Outcomes	Ideal Use Cases	⭐ Key Advantages / 💡 Tips
Educational Carousel Posts (Multi-Slide)	Moderate — sequencing 3–10 slides; planning required	Design + multi-slide copy, mobile optimization; Postbae automates layout	Increased dwell time and engagement; 35–50%↑ vs static	Step-by-step guides, product benefits, tutorials	⭐⭐⭐⭐ Authority-building; swipe engagement; tip: hook on slide 1
Myth vs Fact Posts	Low — template-based but needs tone care	Simple design templates + fact-checking sources	High shares and trust-building; viral potential	Debunking misconceptions, awareness campaigns	⭐⭐⭐⭐ Highly shareable; clarifies misconceptions; tip: cite sources in caption
Listicle Posts (Visual Lists)	Low — single-image layout, clear hierarchy	Minimal design + concise researched copy, icons	Higher CTR and shares; 30–45%↑ CTR	Tips, best practices, tool lists	⭐⭐⭐⭐ Scannable and promise-driven; tip: use odd numbers (3/5/7)
Before & After / Transformation Posts	Moderate — needs authentic assets and careful editing	Photo/video assets, consistent lighting/angles, editing	Strong conversions and emotional engagement; 2–4x engagement	Fitness, design, renovations, SaaS improvements	⭐⭐⭐⭐⭐ Tangible proof of results; tip: include metrics and short story
Industry Insight / Data Visualization Posts	High — data sourcing + high-quality design	Credible data sources, visualization tools, design expertise	Establishes thought leadership; 25–40%↑ shares among pros	Reports, research summaries, trend analysis	⭐⭐⭐⭐ Signals authority; tip: include source & date prominently
Quick Tips / Actionable Hacks Posts	Low — one-tip focus, repeatable workflow	Minimal design and short copy; easy to scale daily	Consistent engagement growth (cumulative); 20–35% M/M	Daily social posts, productivity hacks, bite-sized education	⭐⭐⭐ Practical and repeatable; tip: make tips immediately actionable
Question Posts & Engagement Prompts	Very low — simple copy but needs moderation	Copywriting + comment moderation/time to respond	Highest comment rates; 50–150%↑ comments, boosts reach	Community building, audience research, polls	⭐⭐⭐⭐ Drives conversation; tip: respond early to seed replies
Customer Testimonials & Social Proof Posts	Low–Moderate — asset collection and permissions	Gather quotes, photos, permissions; light design	Higher conversions; 35–50%↑ engagement and 40–60%↑ conversions	Sales pages, product launches, trust-building content	⭐⭐⭐⭐⭐ Builds trust and credibility; tip: use specific metrics and photos
Educational Infographics / How‑To Visual Guides	High — complex layout and information design	Advanced design work, possible data, PDF export for lead gen	Long shelf-life and high shares; 30–50%↑ shares	Comprehensive tutorials, lead magnets, evergreen education	⭐⭐⭐⭐ Deep authority and shareability; tip: limit to 5–7 main steps
Trending Topic Commentary / Newsjacking Posts	High — fast turnaround and sensitivity review	Real-time monitoring, rapid design/copy, editorial review	Short-term reach spikes; 2–5x engagement when relevant	Timely industry events, product launches, cultural moments	⭐⭐⭐⭐ Can go viral if authentic; tip: post within 24–48 hours and be respectful

Turn Likes into Leads by Automating Your Visual Content

We’ve explored ten powerful formats for posts that get likes on Facebook, from educational carousels and myth-busting graphics to customer testimonials and data-driven insights. The common thread connecting all these high-performing posts is their ability to deliver genuine value. They educate, entertain, build trust, or solve a problem, moving beyond simple promotion to create a meaningful connection with your audience.

The core takeaway is that a successful Facebook strategy isn't about finding one perfect post type. It’s about building a consistent content system that repeatedly engages your followers. Mastering formats like multi-slide carousels, visual listicles, and infographics is key, as they are perfectly suited for sharing expert knowledge and establishing your authority. These visual posts don't just attract likes; they attract the right kind of attention from potential customers who see you as a credible resource.

From Knowledge to Action: Your Next Steps

Knowing which posts perform well is the first step. The real challenge is the consistent production of this high-quality visual content. Many of the most effective formats we've discussed demand significant time for research, writing, and, most importantly, graphic design. For small businesses, agencies, and busy social media managers, this can quickly become a bottleneck that prevents consistency.

This is where automation becomes a strategic advantage. To truly stand out and make your Facebook content engaging, leveraging the right toolkit for creating graphics, video, and audio is crucial. Explore these essential social media content creation tools to find what best fits your workflow.

By automating the creation of professional, engaging visual content, you can free up valuable time to focus on what matters most: interacting with your community, analyzing performance, and converting engagement into tangible business results. A tool like Postbae, for instance, can autonomously generate industry-specific visual posts like multi-slide carousels and educational infographics without you needing to write a single prompt. While it handles the heavy lifting of ideation and design, you retain full editing control to customize every element. This approach turns the daunting task of visual content creation into a manageable, automated process, empowering you to turn those hard-won likes into loyal customers and measurable growth.

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Ready to stop spending hours designing and start publishing authority-building content automatically? See how Postbae generates professional visual posts for your business without needing any prompts. Get your first batch of ready-to-publish graphics at Postbae and focus on what you do best.